For this two-week project, I designed a fresh visual campaign for the Kerrville Chalk Festival, a cherished local event in my hometown. After assessing their existing Instagram and website, I saw an opportunity to revitalize their aesthetic with a vibrant, minimalist line-art style that would resonate with younger audiences. This approach allowed me to introduce visual consistency across multiple formats, including tote bags, stickers, and social media posts, while highlighting my proficiency in Adobe Creative Suite. The result is a cohesive, modern look that celebrates the festival’s creativity and engages a new generation of attendees.