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Zoe Wen Pelton

Stream
Timeline
5 weeks
Tools Used
Adobe Illustrator, Photoshop
Project Objective
Create a brand logo

For this project, I developed a brand identity for Stream, an innovative company that blends technology with hydration solutions for athletes. Inspired by my own sports background, I recognized that many young and high school athletes often lack proper hydration knowledge. Stream addresses this need with a unique brand identity that emphasizes performance and wellness. I created the logo from the ground up, designing a cohesive look that translates seamlessly across various applications, including water bottles, phone screens, and smartwatches. This project highlights my ability to build a strong brand foundation that resonates with a target audience.

Process Images
Final Deliverables
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